Asami Shun
Nostalgic yet fresh. A comprehensive collection of [designs] from roughly 100 years ago
Posters, wrapping paper, calendars, flyers...
Featuring over 200 rare artifacts!
The Taisho* and early Showa periods, when urban culture flourished with cafes, bars, fruit parlors, and Western-style clothing stores lining the streets. This volume features over 200 posters, flyers, advertisements, and more.
Examples of featured items
Small print design (calendars*flyers*stationery*envelopes, etc.) / Catalogs*brochures
Posters / Wrapping paper * Packaging / Match labels / Illustrations / Print ads
Showa Modern: 1920s–30s Japanese Advertising Design (compact edition)
Nostalgic yet novel: designs from a century ago.
A blossoming cosmopolitan culture pervaded Japan in the 1920s and 1930s, an exciting era celebrated today as the age of “Showa Modern.” Western-style cafés, bars, and boutiques lined the streets, which teemed with posters and other advertising media that gave fresh and exuberant form to the concept of design as a vehicle connecting people and things. From posters and flyers to calendars and product packaging, this book invites readers to delight in a treasure trove of over 200 enchanting examples of design.
